Safeway Calgary Stampede Activation

Safeway went big this year at the Calgary Stampede with an exciting 10-day activation that was a hit with visitors of all ages. Their huge trailer rolled in and brought with it a full experience, from tasty samples to interactive fun.

Crowds lined up for corndogs and cauliflower bites, and stuck around for lawn games, free swag, Scene+ bonus point cards, and a fun photo booth. Right next door, Safeway also proudly sponsored the always popular Superdogs show, which packed the stands with every performance. The Safeway Activation was the perfect blend of fun, food, and community engagement.